In 2018, Castellinaria – Festival del cinema giovane, wanted to offer something different to the attending student and teachers: an exhibition able to show the visitors the "behind the scenes" for the movies that innovated the special effects in the film industry.
I collaborated with Marco Lurati, a talented interaction designer and maker, and we had fun and an interesting result.
After defining the exhibition setup and the content format and constraints, we decided to inspire visitors by creating a narrative experience that introduced the visitors to the main content (the behind the scenes footages) right from the movie's poster.
For this we developed a custom AR application, we separated the most relevant elements from the poster, and with them we created a 3D composition.
When the poster was pointed with the iPad camera, the viewer was introduced by the poster's animation and the UI appeared, giving him the ability to play the video content related to the movie. During tests we realised that this setup was effective and fun, and the users were free to improvise their path, without being all together.
First considerations and research
The magic of special FX is the ability to surprise, revealing to the viewer something that's unreal, unnatural, and in many cases something he can just wonder about.
After an analysis of the project's constraints and exhibition dynamics and setup, we decided to present the movie-related content using the same unexpected sensation perceived while looking at most special FX.
After the first meeting with the client, we made these considerations:
- the exhibition's main attendees are supposed to be young students and teachers.
- the main exhibition medias are movie posters and making-of videos.
- the exhibition space is "modular", the movie posters are going to be arranged in a path
To help the hosts and hostesses in the iPad's storage and charge task, Marco machined a wood stand which was clean and functional.
Photos by Marco Lurati and Sabine Cattaneo.